McNulty’s created Cafe McNulty in 1993, introducing the style and taste of whole bean coffee in Korea, a country never before exposed to coffee. It was the first company to develop and supply hazelnut-flavored coffee, cappuccino mix, and liquefied coffee to local consumers, all in an effort to develop a diverse coffee culture. McNulty’s also spearheaded the popularization of whole bean coffee by introducing megastores that sold whole beans. These efforts to promote coffee and coffee culture still continue today. We will lead the efforts to develop and supply coffee that offer better quality and convenience. To us, coffee is culture.